活动安排
时间：2023年12月26日（周二）10: 00-11:00
讲座地点：松江校区2教220
主 讲 人：张健 必赢bwin线路检测中心 教授
主题：Customer Concentration and Trademarks
讲座摘要
This paper investigates the impact of customer concentration on corporate new product development (NPD). We show that having a concentrated customer base inhibit corporate NPD and this finding is robust to different approaches that account for potential endogeneity such as the exogenous impact of Korea-US free trade agreement and the PSM test. Further analyses reveal that this effect is more significant among firms with higher cost of replacing customers, located in more marginal position in the supply chain network, longer relationship duration with customers, and when the customer is a government agency which stand for a higher bargaining power of customers.
主讲人简介
张健，教授、博士生导师。美国天普大学工商管理博士，金融科技与公司财务系主任，上海市人才项目获得者，一直致力于公司金融实证研究，取得一系列重要研究成果。主持国家自然科学基金面上项目、青年项目以及教育部人文社科青年项目、资政报告获省部级领导批示；在Management Science、Journal of Business Ethics和Journal of Corporate Finance等期刊发表高水平论文二十余篇。担任Economic Analysis and Policy期刊副主编、Financial Innovation期刊编委、China Finance Review International青年编委等学术兼职。
承办单位
必赢bwin线路检测中心
