张卓荦: Dynamic Pricing for Multi-Product Consumer Electronics Trade-in Program

活动安排

时间：2024年9月26日（周四）15:00-16:00

讲座地点：松江校区2教学楼220教室

主 讲 人：张卓荦 厦门大学管理学院 助理教授

主 持 人：周家慧 必赢bwin线路检测中心 助理教授

讲座摘要

We consider a dynamic pricing problem for a consumer electronics trade-in program. The trade-in program offers two options: trade-in-for-cash and trade-in-for-upgrade. The firm sets trade-in prices and resale prices to maximize its total expected profit. Given the challenge of solving the problem using dynamic programming, we develop simple and provably effective heuristic policies. We first propose a policy termed Static Control policy and show its profit loss is in the order of O(T^1/2), where  is the number of selling periods. We then design a Batched-Adjustment Control policy, which dynamically makes price adjustment based on the realized uncertainties. The profit loss of BAC is in the order of O(T^1/3).Finally, we study three extensions of our model: initial stocking of new products, additional features of trade-in programs, and vertically differentiated products. We extend the dynamic policy and its theoretical performance analysis to all three extensions.

嘉宾简介

张卓荦，厦门大学管理学院管理科学系助理教授，香港中文大学商学院运营管理博士，香港中文大学博士后，多伦多大学访问学者。主要研究方向包括：定价与收益管理、可持续运营管理、在线学习与优化等。其研究成果被接收于M&SOM等国际期刊及会议，并多次在国际会议最佳论文评比中获奖，曾担任Management Science, Asia-Pacific Journal of Operational Research等国际学术期刊的匿名审稿人。

承办单位

信息管理与决策科学系

科研与师资发展办公室