活动安排
时间：2024年10月31日（周四）13:30-15:30
讲座地点：松江校区2教楼220教室
主 讲 人：Dogan Gursoy 美国华盛顿州立大学教授
SSCI期刊Journal of Hospitality Marketing & Management主编
主 持 人：樊骅 必赢bwin线路检测中心 副教授
讲座摘要
This presentation will provide an overview of customer perceptions of artificial intelligence (AI) technology integration in hospitality services. While the presence of the term “Artificial Intelligence (AI)” in a product description may be viewed as a sign of that product having advanced capabilities and features, it may also trigger fear and concern among consumers. Therefore, this presentation will first explore the impact of inclusion (vs. exclusion) of the “Artificial Intelligence” term in goods and service descriptions on consumers’ purchase intentions. Afterwards, how and why disclosing AI integration in hospitality services effects customers’ cognitive and affective trust, perceived quality, and usage intention in hedonic and functional services will be discussed. Finaly, whether existential and identity threats of AI are the primary drivers of customers’ fear of AI will be discussed.
嘉宾简介
葛杜安博士是华盛顿州立大学酒店管理学院的董事教授兼塔可钟杰出教授，也是Journal of Hospitality Marketing & Management的主编。Dr Gursoy获得了中华人民共和国教育部授予的国家级高层次人才称号。Dr Gursoy还获得了2019年Michael D. Olsen研究成就奖、2021年国际酒店与餐饮教育协会（ICHRIE）终身研究成就奖。他连续三年或得科睿唯安“前1%高被引科学家”奖项（2021，2022，2023）。Dr Gursoy在同行评审的期刊上发表了250多篇研究论文，并出版了12本书。他的谷歌学术引用次数超过40,000次，h指数为93。
承办单位
营销科学系
科研与师资发展办公室
